Such brands prefer using a dedicated video editing app to work on their videos. While this is a boon for individual video creators, the fact is such apps may not be an ideal fit for brands that are looking to create promotional videos. Today, social media platforms such as Instagram, TikTok, and YouTube allow users to create, edit and publish their videos from a single platform. There has been a subsequent rise in the need for video editing. The shift in remote video watching has led to an increase in video content creation. No longer does one have to sit at home in front of their desktop to enjoy a video watching experience. The steady decrease in the price of mobile phones coupled with easy internet access has paved the way for more video watching. One of the most significant social trends of recent years is the rise of video.
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